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The slugfest between Reliance Jio and Airtel Continues

The slugfest between Reliance Jio and Airtel Continues

The entry of Reliance Jio has literally put the mobile telephony and data market place on fire. The competition is palpable on the ground as well as on television and newspaper commercials.

Market leader Airtel and challenger Reliance Jio slug it out to grab a larger chunk of the market share. The battle also has a verbal duel to it with both organizations pointing a finger at each other.

Airtel has now taken a dig at Reliance stating that it had provided the requisite capacity to the latter. The capacity was sufficient to cater to the needs of more than 190 million customers. Thus, Jio should not have faced any issue in servicing its 72.5 million subscribers.

Airtel however claims that Jio failed to activate all the 35,000 points of interconnect (PoIs) and has thus not utilized the full capacity. Thus the call connectivity issue is of Jio’s own making.

In an issued statement, Airtel condemned Jio’s “constant rhetoric”. The statement put the blame squarely on Jio, “Due to continued non-compliance of TRAI’s tariff orders by Jio by providing free services for the past 5-6 months, there is a tsunami of incoming voice traffic on the Airtel network, thereby, impacting the service experience of our customers.”

Airtel claimed that the Pols were provided to Reliance Jio in a record time of less than 6 months. Airtel has provided about 40,600 Pols to Vodafone which has a subscriber base of 202 million customers.

With the entry of Reliance Jio, a price war has started and the incumbent players have had to cut their tariffs drastically to retain their customers.

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