Google is all set to step into the smartphone market, as they are planning to launch smartphones under their own brand later this year. In what came as a shocking news, The Telegraph reported that Google is talking with mobile operators for releasing smartphones with its own brand name.
The search engine giant is planning to launch the smartphones in a select few markets including India. According to the reports, Google will launch two smartphones, and both of them will be running on Android 7.0 Nougat and will come with different specifications.
While still a rumor, the word on the street is, that one of the Google’s smartphone will have a 5.0-inch screen size, while the other one will have a 5.5-inch display. Other than that, both the smartphones will come with different internal storage space, with one having 32GB of internal storage and the other one with 128GB.
It is clear from the news that Google’s plan is to compete with and even take some market share from Android’s long-standing rival iPhone.
One rumor suggests that the Google’s device will have a mechanism by which user will be able to transfer data from the iPhone.
Google’s Chief Executive Officer, Sundar Pichai, in a recent interview, while not confirming about any Google-branded smartphone, said that the company will be investing more effort into mobile phones.
Recently, Google released an Android tablet named ‘Google Pixel C’ which was developed and marketed by the company themselves. And as the name suggests the device was released under their own brand name. Reports suggest that Google is planning to ditch the ‘Nexus’ branding and will use their own brand name for their next smartphone release.
“They are concerned that Android is fragmenting, that it needs to become a more controlled platform, I think they’ll seek to control it more, more like Apple,” The Telegraph quoted Ben Wood, CCS Insight analyst, as saying.